The Marketing Chapter of the UNIGE Alumni Association was created to serve a clear purpose: to support the association’s broader mission of fostering meaningful connections, encouraging lifelong learning, and strengthening professional growth within a dynamic alumni community.
Through its marketing activities, the chapter helps bring ideas to life — strengthening visibility, enhancing engagement, and ensuring coherence across chapters. By promoting initiatives, coordinating announcements, and shaping consistent messaging, it enables the association to speak with one strong and recognizable voice.
In close collaboration with individual chapters and the association’s leadership, the Marketing Chapter ensures that communications remain aligned with shared values and strategic priorities.
Our communication channels: where we are today
To best serve the association’s evolving needs, the Marketing Chapter is reviewing its communication channels. A dedicated website is currently under development and will be released soon. It will serve as a central reference point for the association, its chapters, and upcoming activities.
A private LinkedIn group, Executive MBA Alumni and Students, University of Geneva, was created some time ago but is no longer active. As engagement has shifted to more effective channels, we are planning to close this group. If you believe this group is still useful or would like to share feedback, please feel free to e-mail me.
Needs are evolving. Therefore, in June 2025, the association launched a new public LinkedIn page called Alumni EMBA UNIGE. This decision reflects a strategic shift:
– Many of our events are open to non-alumni.
– We want to engage publicly with our speakers and their organizations.
– We aim to increase the association’s visibility beyond the alumni network to create a network of supporters (past speakers who will retain positive memories).
We warmly invite you to follow the new page, engage with it and share our posts.
Call for volunteers – join the Marketing Chapter
As the association continues to grow, we are looking for motivated volunteers to join the Marketing Chapter.
The responsibilities will include:
– Developing and implementing our LinkedIn presence.
– Contributing to the development and ongoing management of the association’s website.
– Creating engaging short-form video content to promote events, initiatives, and alumni stories.
– Supporting digital communication campaigns and visibility initiatives.
This is a great opportunity to contribute your skills, expand your network, and help shape the voice and visibility of the EMBA UNIGE Alumni community.
If you wish to engage in marketing activities, I look forward to hearing from you. Email me at .
