In this series, EMBA alumni share their motivations, experiences, and the impact the program has had on their careers and professional lives.
Could you give a short introduction of yourself (your profession and company)?
I am a communications and marketing professional with extensive experience working at the intersection of science, technology, and innovation. From 2006 to 2025, I held several roles at CERN, the European laboratory for particle physics, most recently leading communication and marketing for the Industry, Procurement, and Knowledge Transfer department. My work focused on showing how technologies developed for particle physics are used in real-world applications across domains such as healthcare, AI, aerospace, environmental innovation, and quantum technologies, ultimately improving our everyday lives.
With a knack for turning complex technical language into clear and compelling stories, I built communication and marketing strategies that inspire and ignite interdisciplinary collaboration.
I find my everyday joy in working with people from diverse ecosystems, from researchers and engineers, deep-tech startups, to medical experts and industry partners, designing joint communication and marketing initiatives that accelerate innovation.
As I navigate my next professional chapter, I am also volunteering in digital marketing with Mercy Ships, an international non-profit organization committed to providing free surgical care to people in need around the world, particularly in Africa. This experience allows me to give back while gaining a fresh perspective and deepening my commitment to contributing positively to the world.
What was your main motivation when you enrolled in the Geneva EMBA?
My main motivation for enrolling in the Geneva EMBA was the drive to lifelong learning as well as my willingness to gain a comprehensive understanding of the full strategic process and a holistic view of business, beyond my own area of expertise, so I could make better, more informed decisions. In addition, I was looking forward to connecting with professionals who would challenge me and support my growth.
At the end of your program, do you feel that this motivation was fulfilled?
I found exactly what I was looking for. It offered me the perfect opportunity to expand my knowledge, enrich my leadership skills, and learn alongside inspiring peers. One of the most impactful aspects of the UNIGE EMBA was that it truly reopened my mind.
What I particularly enjoyed was analyzing real-world company cases in groups — a very hands-on approach that made the learning experience dynamic and practical. I left each class feeling empowered and ready to turn new ideas into reality in my professional environment.
What personal transformation did this program bring about in you?
This program strengthened my leadership identity. It pushed me out of my comfort zone and reminded me that growth often comes from embracing challenges. I became more self-aware, more reflective in my leadership style, and more intentional about the impact I want to create. What makes the program truly transformative is the way learning and personal growth go hand in hand, shaping us into more rounded, confident, and thoughtful individuals, both in our professional roles and in our broader lives.
And what transformation did it lead to in your professional journey (changes in role, position, career path, etc.)?
The EMBA broadened my strategic perspective and helped me grow into greater responsibilities with more confidence and clarity. It strengthened my ability to step out of my comfort zone, trust my skills, and embrace new opportunities, even when it meant leaving familiar things behind. It taught me that openness is essential for growth. That solid foundation has become especially meaningful now, as I redefine my career, giving me the curiosity, clarity, and readiness to embrace the next challenge.
How would you personally define self-leadership?
For me, self-leadership means taking responsibility for our own growth. It’s the ability to reflect, challenge our assumptions, and make intentional choices. It begins with truly knowing who we are: our values, our strengths, and the impact we want to have. And it naturally extends to cultivating the soft skills that shape how we show up every day: empathy, authenticity, and integrity.
In your opinion, what do Swiss companies need most today?
In my view, Swiss companies, like any others, need to focus on preparing their people for the profound changes brought by AI. Guiding employees through this transformation, helping them find their place in the evolving organization, and investing in their skills will be key. I believe that keeping the human and emotional dimension at the center is essential for long-term success.
What advice would you give to a newly enrolled student in the program?
My advice is to enter the program with an open mind and allow the experience to shape both your professional and personal growth. Don’t limit yourself to the people you naturally gravitate toward — some of the most valuable insights come from unexpected conversations, often outside the classroom. Make the most of every moment, because two years pass quickly: be curious, meet new people, explore, and embrace every opportunity. And remember, the alumni community is always there to support you along the way, including initiatives like the career events, where I’m actively involved as an alumna. You are warmly invited to join us! The next session will take place in April (stay tuned for the exact date). I hope to see you there.
