2nd year: Entrepreneurial Leadership

12 Modules - courses are offered in English

Participants obtain the EMBA Degree upon successful completion of the full EMBA cycle, including the 12 core modules in the 1st year, 12 modules in Entrepreneurial Leadership or in one of the EMBA Specialization options in the second year, together with the EMBA project.

Personal Development Program (PDP) included

The key to success in the job market is no longer an EMBA degree, but rather the EMBA graduate! What you learn is of course important, but it’s what you do with this knowledge that will create your value-added and make the difference, which is why we have now integrated this factor as one of our key values.

Program Cost - session 2019-20*: CHF. 14'750.-
CHF 1'700.- per individual module, if not enrolled in the EMBA
Contact: Mrs. Gloria Leoni Carluccio ¦ This email address is being protected from spambots. You need JavaScript enabled to view it.

More information: http://entrepreneurial-leadership.unige.ch/

* Subject to change without prior notice 


2019-2020 CURRICULUM

- Identifying, Analyzing and Exploiting Opportunities

The main objective of this module is to provide a toolkit of best practices for validating and seizing opportunities. The ‘IpO’ model enables entrepreneurs and intrapreneurs to seize opportunities after identifying the key success factors for their project. To sell their project, they need to be able to get a grasp of the communication tools about the project.

  • To identify opportunities, especially non-technological one
  • To advance from the idea to the action plan
  • To verify and validate the project’s feasibility
  • To obtain the backing of investors and other decision makers

- PDP / Creative Problem Solving

This course will enable the participants to

  1. recognize the everyday barriers to individual and group creativity and problem solving,
  2. reflect on their own problem solving style and patterns
  3. learn about proven principles that enhance the problem solving ability personally and in teams
  4. improve and accelerate problem solving through novel tools, techniques and approaches
  5. lead idea, solution and option generation sessions in meetings

- Smart Data

Smart Data and Digital Business tackles how enterprises such as businesses, non‐profits, or governments can use data to generate novel insights and make more informed management decisions. The ability to use data effectively to drive rapid, precise and profitable decisions has been a critical strategic advantage for many large companies. With the increasing availability of large amounts of data — i.e., “Big Data” — data‐driven business innovation is becoming a critical capability for enterprises of all types and sizes.

In this course, you will learn to identify, evaluate, and capture business opportunities based on the strategic analysis of data. You will gain a solid overview of state‐of‐the‐art analytic techniques, how to communicate data science results effectively, and reflect on issues in building and leading data‐driven teams in your organization.

- Doing Business in Emerging Markets

Emerging markets are central to most multinational companies’ strategies nowadays. Doing business in emerging markets often requires firms to rethink in part or totally strategies and operational models. In fact, simply transferring a business model, a product or a service developed for mature markets is often a recipe for disaster. Successfully penetrating emerging markets requires a thorough understanding of factors driving these markets (demography, urbanization, institutions, etc.) as well as an approach adapted to the specificities of these markets. The course will cover themes specific to doing business in emerging markets, including middle and bottom‐of‐the pyramid market segments, non‐market strategies, intellectual property, frugal and reverse innovation as well as business model innovation

- Business Law & Taxation

Legal factors come into play at every stage of the life of a business/intraprise, and concern all of its activities. The purpose of this course is that each participant:

‐ gets a first introduction to/overview of the legal environment of some basic international business operations;
‐ gets a better understanding of the lawyers’ needs, concerns, technical vocabulary/concepts and methods of work, and becomes able to communicate with him on legal issues;
‐ becomes familiar with the instruments, institutions, mechanisms and ways of reasoning of lawyers involved in international business transactions;
‐ is able identify and assess the major legal risks and issues in international commercial contracts and operations;
‐ is able to identify the contractual/commercial structure which would be the most suitable for his/her commercial objectives.

- Managing Growth

Why do so many once highflying companies get stuck in their development or encounter large-scale failures in their growth initiatives? How can you actively contribute to tackle growth challenges and support your company's development? The course centers on the discussion of firms’ growth paths and how managers can actively shape the organization to achieve sustainable corporate development. We identify key managerial issues related to sustainable growth and explore the interactions between aspects of strategy, organization, and leadership. Based on case studies, managerial issues are discussed and lessons learned are drawn in groups. Participants work  on analysing real-life companies’ growth initiatives and present their insights, as well as creative ideas for new growth projects, in class.

- Responsible Leadership

To follow through their projects or ensure their collective, business leaders need to maximize the level of engagement of their working colleagues. Giving meaning, ensuring respect for fairness, and adopting an approach based on taking people into consideration, all form the basis of trust, a prerequisite in terms of engagement:

  • The foundations fairness-based leadership
  • Drivers of motivation
  • Caring but demanding leadership
  • Tools to get a positive answer to the question “who wants to be led by me”

- PDP / Negotiation & Effective Communication

The ability to convince is essential for any managerial position or any entrepreneurial initiative. It requires negotiation as well as communication skills.

The first part of this course provides practical tools ready for immediate professional application. It allows the distance and mastery necessary for conducting all types of negotiations, whether these are external or internal, or whether they apply to commercial, managerial or social activities. It is addressed to all those who are called on to buy, sell, solve disputes, build teams, induce change.

The second part is aimed at familiaring participants with key public speaking and presentation skills. In fact, communicating effectively is not only a matter of having good ideas but also having the ability to engage people.

- PDP / Change management

This course intends to extend and broaden the participants’ business knowledge and sense by studying how organizations and people react to and cope with change. Firms face a constantly changing environment to which they will have to respond. In order to be able to fulfill this task successfully, managers need to be familiar with the basic choices for developing blueprints for effective organizations, and with the fundamentals of managing and implementing change.

- Business & Society

In today’s world, managers regardless of their institutional affiliation or country of operations are increasingly confronted with societal matters and global issues. Hence, today’s managers are not only required to understand the complexity of the environments and social contexts they operate in, but also to make strategic and outcome oriented decisions which demonstrate social and environmental responsibility.

The course focus will lie on the different ways in which companies can and do engage socially, and how they can benefit society and the environment, including a zoom‐in on measuring, rating and reporting, Cross‐Sector‐Partnerships, and business engagement to address the Sustainable Development Goals (SDGs).

- PDP / Influencing with Emotional Intelligence & Coaching

A clear understanding of psychological mechanisms is indispensable for successful interaction with both customers and colleagues.

The first part of this course strives to help students engage more effectively in the workplace by improving their emotional intelligence. While theoretical models will be presented, the emphasis in this course will be on providing the practical tools necessary to improve students' ability to influence others (clients, peers, subordinates and bosses), while managing their own emotions more effectively.

The second part is an introduction to the topics of leadership and coaching. It will equip you with a set of tools to tackle some of today’s challenges when leading people and teams. In order to support you tackling these challenges, our course helps you to develop a collaborative leadership approach based on coaching skills.

- Managing Stakeholders

A project’s merits are never enough. To succeed, it is critical to obtain the support of key stakeholders, including investors and decision-makers, with their own characteristics and cultural background:

  • Decoding and managing stakeholders
  • Using institutional communication as a lever to influence stakeholders
  • Integrating diversity and cultural parameters while interacting with stakeholders

The first part of this course aims at giving participants an overview of the specific organizational forms, tools and behavioral skills required to lead projects with a stakeholder orientation. At the end of the course, participants will understand the specificities of projects and know some tools, principles and tricks to successfully face these peculiarities.

The second part aims to provide a structured approach to communications between the organisation and its stakeholders, so that it can be applied in any organisation, small or large. It provides a basis on which to build communications knowledge and practice, which can then be expanded through implementation in the workplace.

The third part of this course focuses on cultural intelligence, that is the ability to function effectively across a variety of cultural contexts. This course will equip participants with a working understanding of cultural intelligence and its relevance to their industry and organization.


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