1st year : 12 Core Courses


First year: 12 Core courses form the basis of Management. As a rule, core courses must be completed during the first year of the EMBA cycle.

Participants who already completed a specialization will still need to settle the CHF 5'000.- enrollment / matriculation fee.

Contact: Mrs. Irene Galyfianakis
E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it. (block format) | eThis email address is being protected from spambots. You need JavaScript enabled to view it. (bi-weekly format)

2019-2020 CURRICULUM

- Leadership, Teamwork & Communication

Introduction course Objectives:

To introduce students to some of the behavioral patterns that are likely to impact on both their professional life and within the EMBA Program.

The course includes aspects such as perception, communication, decision-making and teamwork and explores these topics using a proactive teaching approach, with emphasis on case studies, and individual and group applications.

- Interactive Strategizing

Objectives: 
 
The course focuses on the key elements needed to improve strategy development and strategy implementation and analyses frequent strategizing mistakes. Particular emphasis will be laid on communication issues in advancing strategy, as they have a major impact on the way strategies are both developed and executed. The course also aims to familiarize students with the benefits and potential risks of different visual methods of strategizing.

- Financial Accounting

Objectives:

The course is designed to provide an in-depth understanding of financial accounting, which is essential to analyze the financial position of a company.  After having completed the course, participants will know how to prepare financial statements and related documents, how business transactions affect those statements, how to prepare journal entries. They will also have a first understanding of how to use financial reports to make business decisions. No prior knowledge of financial accounting is required.

- Strategic management

Objectives:

This course deals with the craft of strategy – that is, how to analyze a company’s environment, how to select the right strategy, and how to construct the organizational context to implement the chosen strategy.  We will address the following main areas: 

  • Competitive Strategy: Strategic Analysis and Strategy Development
  • Corporate Strategy: Growth Objectives, Growth Paths, and Growth Modes
  • Strategy Execution: Organization and Leadership 

As an outcome of this course, participants are expected to acquire knowledge, skills, and sensitivities that will help them manage effectively in a business environment. Since virtually all organizations have to deal with strategic management in one form or another, this course is intended for students interested in pursuing general management positions in almost any type of organization.

- Organization Design

Objectives:
  • To analyze various management options to meet the organizational challenges in contemporary businesses.
  • Classical approaches as well as more contemporary approaches are explored in pursuit of the best suited organizational processes.
  • The course deals with the overall organization, structures, decision-making mechanisms, coordination, communication, the contingency factors as well as their impact on the merit of an organization.
  • Management structures and operations are studied both at the unit level and at the level of the company as a whole.

- Human Resources

Objectives:

  • To provide participants with a good grasp of the fundamental principles of Human Resource Management (HRM) as well as the challenges that come with it.
  • Particpants will learn about the theories underpinning effective HRM approaches, and the implications of HRM for managers. The course analyses HRM's main contributions and limitations.
  • Participants also learn to communicate with HR professionals in an effective manner.

- Marketing

Objectives:
 
Marketing Management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.  Marketing management seeks to meet organizational objectives by effectively satisfying customers in a dynamic environment. 
This course provides an overview of marketing processes and marketing principles, and provides students with the opportunity to apply the key concepts to practical business situations. Further students will be provided with the knowledge and tools necessary that enable them to adopt a marketing perspective, to build a strategy, and to define its implementation. More specifically, students should:
  • Understand the role of marketing within the firm’s business strategies;
  • Develop a structured approach to the analysis of marketing problems;
  • Foster an appreciation for the value of marketing concepts in understanding management problems and developing comprehensive marketing programs;
  • Appreciate how the elements of a successful marketing program fit together;
  • Expand decision-making skills by making and defending marketing decisions in the context of realistic problem situations with incomplete information.

- Management Accounting

Objectives:
 
To highlight the benefits of Cost Accounting and provide students with the basic principles of Cost Systems and the most recent Management Control Systems. This seminar demonstrates the need to rationalize resources in a context of increased competitive pressure. New approaches, notably the ABC method, which leads to the recent balanced scorecards, will be explored from both a practical and a critical point of view. The course is highly interactive and is based mainly on case studies that help illustrate our analyses.

- Business Economics

Objectives: 
 
The course acquaints students with the main principles of Economics that will help them to understand the macroeconomic environment in which businesses are immersed. The course first analyzes the main mechanisms of a market economy. Participants become familiar with specific factors that can influence the behavior of consumers or producers in a particular market and the ways the market balance is affected by flawed competition. They also learn to use the data needed to predict the likely evolution of the economic environment.

- Financial Policy

Objectives: 

The course primarily focuses on corporate finance and investments in non-financial and financial assets, and the participants learn to determine if an investment project is financially viable. Strong emphasis is placed on Net Present Value and the development of business plans. The business plans are drawn up and analyzed on a case-by-case basis in class. The second part of the course looks at the principles behind developing an optimal financial portfolio. Participants will create their own portfolios and learn to calculate portfolio return and risk. The concept of value creation is explained by calculating the appropriate cost of capital for projects and corporates.

- Risk Management

Objectives:
 
Given the increasing complexity of operating procedures within firms, managers must resort more and more to decision support tools. These tools, based on a management decision model, involve various stages: data collection, creation and computerizing of quantitative models, and interpretation and communication of results. Unlike other approaches, this course focuses on the application rather than the theoretical aspect of these methods. Four themes will be presented on the basis of case studies: the decision-making in uncertain environment, simulation, optimization, and forecasting.

- Investment Decision Making

Objectives:
 
This course deals with two central themes of corporate finance: Investment and financing decisions. In the first part, participants learn to determine if an investment project is acceptable from a financial point of view. A strong emphasis is placed on the Net Present Value and the development of the business plan. Also the methods of investing in financial assets are explained. The second part deals with the various possibilities of external and internal funding sources available to the company. This naturally leads to considerations such as optimal capital structure or dividend policy. The calculation and the importance of the cost of capital for those two parts is treated in depth.

- Self Leadership

Objectives: 
 
Help students reflect on their career paths and vantage of their EMBA. This will allow students to: 
  • focus on their development in order to better manage the learning curve all throughout their studies;
  • gain a better understanding of their skills and positively project themselves into their future profession, and more globally, into their career;
  • build a clear action plan on how to get the most out of their EMBA.  

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