What does it take to lead the competitive world of beauty and fragrance?

Recently, our EMBA participants at the University of Geneva had a unique opportunity to step inside the world of global beauty innovation with a company visit to Coty in Versoix.
While the art of perfumery feels magical, our participants got to experience the precise science, strategy, and business acumen that drives it from the inside.

The key takeaways from the visit:

The Alchemy of Scent & Sight: From laboratory development to the meticulous testing of colors, they experience firsthand how a fragrance is born and how its visual identity is crafted.

Cross-Functional Synergy: A deep dive into how branding, R&D, and marketing teams collaborate seamlessly to approve every single detail before a product hits the shelves.

Future-Proofing Beauty: An insightful presentation on evolving consumer behavior trends, showing how Coty agilely adapts its strategy to meet shifting global market expectations.

Big thanks to the Coty team for their warm welcome, openness, and for providing our EMBA cohort with such invaluable, real-world business insights.
At the University of Geneva, we believe that touching the inner workings of industry leaders is key to shaping the business thinkers of tomorrow.