From open trade to global mistrust — are we entering a new era for international business? If so, which scenarios should companies realistically prepare for?

On August 28, we tackled these big questions with Xavier Cornut from Switzerland Global Enterprise. His insights made it clear: global power shifts are no longer theoretical — they’re already influencing how Swiss companies grow abroad.

Together with Alumni EMBA UNIGE, the seminar showed that “going global” today is far more than exporting. It means navigating uncertainty, mitigating risks, and building resilience.
What stood out: beyond Swiss success stories abroad, we also heard from a Ukrainian company that chose Switzerland as its new home market. Proof that Switzerland is not just a springboard for expansion — but a destination in itself.
The real question isn’t if companies should go global, but how — with ambition, strategy, and long-term vision. Those that don’t start drafting their own scenarios may soon find themselves unprepared for the shocks ahead.