2nd year: Entrepreneurial Leadership

12 Modules - courses are offered in English

Participants obtain the EMBA Degree upon successful completion of the full EMBA cycle, including the 12 core modules in the 1st year, 12 modules in Entrepreneurial Leadership or in one of the EMBA Specialization options in the second year, together with the EMBA project.

Personal Development Program (PDP) included

The key to success in the job market is no longer an EMBA degree, but rather the EMBA graduate! What you learn is of course important, but it’s what you do with this knowledge that will create your value-added and make the difference, which is why we have now integrated this factor as one of our key values.

Cost*: CHF. 13'100.- (CHF 1'090.- per module)
CHF 1'700.- per individual module - if not enrolled in the EMBA
Contact: Mrs. Gloria Leoni ¦ This email address is being protected from spambots. You need JavaScript enabled to view it.

More information: http://entrepreneurial-leadership.unige.ch/

* Subject to change without prior notice 


2017-2018 CURRICULUM

- Entrepreneurial management


The ‘IpO’ model enables entrepreneurs and intrapreneurs to seize opportunities after identifying the key success factors for their project. To sell their project, they need to be able to get a grasp of the communication tools about the project.

  • To identify opportunities, especially non-technological one
  • To advance from the idea to the action plan
  • To verify and validate the project’s feasibility
  • To obtain the backing of investors and other decision makers

- Smart data and digital business


As digitalization is penetrating every single industry in both the private and public sector, a clear understanding of what can and cannot be done is essential to take full advantage of the massive amount of data available.

  • Key success factors for digital business 
  • From big data to smart data
  • Digital marketing

- Cultural intelligence and managing stakeholders


A project’s merits are never enough. To succeed, it is critical to obtain the support of key stakeholders, including investors and decision-makers, with their own characteristics and cultural background.

  • Decoding and managing stakeholders
  • Integrating diversity and cultural parameters while interacting with stakeholders
  • Using institutional communication as a lever to influence stakeholders

- Doing business in emerging markets


Emerging markets are a phenomenal reservoir of opportunities for both business and non-profit organizations.

- Managing growth


This course deals with the craft of strategy – that is, how to analyze a company’s external environment and internal capabilities, how to select the right strategy at different levels of the organization, and how to execute the chosen strategy.

We will explore conceptual frameworks and models developed by leading strategy scholars to analyze competitive situations and strategic options. As an outcome of this course, participants are expected to acquire knowledge and skills that will help them manage effectively in a business environment.

Since virtually all organizations deal with strategic management in one form or another, this course is intended for students interested in pursuing general management positions in almost any type of organization.

- Business law


Legal factors come into play at every stage of the life of a business/intraprise, and concern all of its activities. To avoid painful mistakes and understand the limits of the law, it is crucial to understand the its underpinnings:

  • Types of company and legal questions linked to acquisitions/partnerships
  • Responsibilities of representatives and administrators
  • Contract law
  • Corporate tax law

- Responsible leadership


To follow through their projects or ensure their collective, business leaders need to maximize the level of engagement of their working colleagues. Giving meaning, ensuring respect for fairness, and adopting an approach based on taking people into consideration, all form the basis of trust, a prerequisite in terms of engagement:

  • The foundations fairness-based leadership
  • Drivers of motivation
  • Caring but demanding leadership
  • Tools to get a positive answer to the question “who wants to be led by me”

- Business ethics and society


In today’s world, managers regardless of their institutional affiliation or country of operations are increasingly confronted with societal matters and global issues. Hence, today’s managers are not only required to understand the complexity of the environments and social contexts they operate in, but also to make strategic and outcome oriented decisions which demonstrate social and environmental responsibility.

 The course focus will lie on the different ways in which companies can and do engage socially, and how they can benefit society and the environment, including a zoom-in on measuring, rating and reporting and social and environmental banking and finance.

- Creative problem solving


This course will enable the participants to

  1. recognize the everyday barriers to individual and group creativity and problem solving,
  2. reflect on their own problem solving style and patterns
  3. learn about proven principles that enhance the problem solving ability personally and in teams
  4. improve and accelerate problem solving through novel tools, techniques and approaches
  5. lead idea, solution and option generation sessions in meetings

- Change management


The course is designed to give the participants a sound grasp of complex organizational change management and organizational design. The challenges managers are facing today in view of continuous change require them to be familiar with the basic concepts as well as the pitfalls of organizational change.

As current or future managers, participants need to be able to disseminate best practices and effective strategies to design and implement change management projects successfully.

Furthermore, they are responsible for strategic resources such as knowledge in order to create and maintain a learning organization.

- Negotiation & Effective Personal Communication


The ability to convince is essential for any managerial position or any entrepreneurial initiative. It requires negotiation as well as communication skills.

  • Preparing the negotiation
  • Managing the negotiation
  • Sending a convincing message to an audience

- Influencing with Emotional Intelligence & Coaching


A clear understanding of psychological mechanisms is indispensable for successful interaction with both customers and colleagues.

  • Emotional intelligence
  • Levers of influence
  • Behavioral bias
  • Coaching to enhance colleagues’ performance and development


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